About Us

After years of working in the film and television industry in Sydney as well as running a successful Costume Hire Shop, Joy Taylor decided to do the thing she had always wanted, which was to create her own label. Her love of the 50's and all things Rock 'n' Roll had grown from collecting old patterns and listening to the music at an early age.

In 2005 Joy decided that the time was right. Vintage fashions were wearing out but demand was still high so she took those beautiful designs and made her own range using quality fabrics from around the world. Vintage styles to suit the girls of today.

Joy works with a select team of professionals to create the garments and prides herself in the fact that everything is Australian made.

The new range explores Joy's passion on a different level and she is excited that this new website is just the beginning.